[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ziris.cz\/proc-jsou-pr-clanky-skutecne-ucinnym-zpusobem-propagace\/#Article","mainEntityOfPage":"https:\/\/www.ziris.cz\/proc-jsou-pr-clanky-skutecne-ucinnym-zpusobem-propagace\/","headline":"Pro\u010d jsou PR \u010dl\u00e1nky skute\u010dn\u011b \u00fa\u010dinn\u00fdm zp\u016fsobem propagace","name":"Pro\u010d jsou PR \u010dl\u00e1nky skute\u010dn\u011b \u00fa\u010dinn\u00fdm zp\u016fsobem propagace","description":"Reklama m\u016f\u017ee m\u00edt mnoho podob. N\u011bkter\u00e9 jsou naprosto jasn\u00e9, nap\u0159\u00edklad klasick\u00e9 televizn\u00ed spoty \u010di teleshopping, jin\u00e9 jsou m\u00e9n\u011b n\u00e1padn\u00e9 a jejich c\u00edlem je ovlivnit podv\u011bdom\u00ed dan\u00e9ho \u010dlov\u011bka a p\u0159im\u011bt jej, aby danou firmu za\u010dal nev\u011bdomky podporovat. Sem \u0159ad\u00edme t\u0159eba takzvan\u00fd product placement, tedy pou\u017eit\u00ed v\u00fdrobk\u016f ur\u010dit\u00e9 firmy v dan\u00e9m filmu nebo seri\u00e1lu (kdy nap\u0159\u00edklad hlavn\u00ed","datePublished":"2020-12-15","dateModified":"2020-12-15","author":{"@type":"Person","@id":"https:\/\/www.ziris.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.ziris.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a6945111a6684c356ffa2edea93eeeab9450e38d2439d8ecd0a625f734db9218?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ziris.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ziris.cz\/wp-content\/uploads\/clanek3_9.jpg","url":"https:\/\/www.ziris.cz\/wp-content\/uploads\/clanek3_9.jpg","height":0,"width":0},"url":"https:\/\/www.ziris.cz\/proc-jsou-pr-clanky-skutecne-ucinnym-zpusobem-propagace\/","about":["Online"],"wordCount":442,"articleBody":"   Reklama m\u016f\u017ee m\u00edt mnoho podob. N\u011bkter\u00e9 jsou naprosto jasn\u00e9, nap\u0159\u00edklad klasick\u00e9 televizn\u00ed spoty \u010di teleshopping, jin\u00e9 jsou m\u00e9n\u011b n\u00e1padn\u00e9 a jejich c\u00edlem je ovlivnit podv\u011bdom\u00ed dan\u00e9ho \u010dlov\u011bka a p\u0159im\u011bt jej, aby danou firmu za\u010dal nev\u011bdomky podporovat.Sem \u0159ad\u00edme t\u0159eba takzvan\u00fd product placement, tedy pou\u017eit\u00ed v\u00fdrobk\u016f ur\u010dit\u00e9 firmy v dan\u00e9m filmu nebo seri\u00e1lu (kdy nap\u0159\u00edklad hlavn\u00ed hrdina \u010di jin\u00e1 postava pije pit\u00ed ur\u010dit\u00e9 zna\u010dky nebo jezd\u00ed v ur\u010dit\u00e9m modelu automobilu), nebo PR \u010dl\u00e1nky SEOLight.Ty se objevuj\u00ed v novin\u00e1ch \u010di \u010dasopisech, i kdy\u017e je n\u011bkdy najdeme i na internetu. Mohou m\u00edt podobu jak b\u011b\u017en\u00e9ho \u010dl\u00e1nku, tak i rozhovoru. C\u00edlem je, aby dan\u00fd \u010dl\u00e1nek vypadal jako klasick\u00e1 sou\u010d\u00e1st onoho \u010dasopisu, s t\u00edm samoz\u0159ejm\u011b, \u017ee zde bude zm\u00edn\u011bn ur\u010dit\u00fd produkt nebo firma a bude zde naps\u00e1no, o jak skv\u011bl\u00fd v\u00fdrobek se jedn\u00e1.To, co se zde propaguje, z\u00e1vis\u00ed na obsahu a zam\u011b\u0159en\u00ed \u010dasopisu. V t\u011bch popul\u00e1rn\u011b nau\u010dn\u00fdch jsou to nap\u0159\u00edklad \u010disti\u010dky vzduchu, v \u010dasopisech pro \u017eeny zase nejr\u016fzn\u011bj\u0161\u00ed p\u0159\u00edpravky na hubnut\u00ed. Oboj\u00ed m\u00e1 v\u0161ak \u010dten\u00e1\u0159e p\u0159esv\u011bd\u010dit, \u017ee ona tiskovina danou v\u011bc vychvaluje. A jeliko\u017e lid\u00e9 sv\u00e9mu \u010dasopisu obvykle v\u011b\u0159\u00ed, je pak velmi dob\u0159e mo\u017en\u00e9, \u017ee si danou v\u011bc koup\u00ed. To plat\u00ed p\u0159edev\u0161\u00edm o star\u0161\u00edch lidech a o lidech s ni\u017e\u0161\u00edm vzd\u011bl\u00e1n\u00edm.Jist\u011b, jde o sv\u00e9ho druhu podvod na z\u00e1kazn\u00edky. Proto mus\u00ed b\u00fdt tyto \u010dl\u00e1nky ze z\u00e1kona ozna\u010deny. Obvykle se pou\u017e\u00edvaj\u00ed slova \u201epublic relation\u201c \u010di \u201eplacen\u00e1 inzerce\u201c. Tato v\u0161ak b\u00fdvaj\u00ed nati\u0161t\u011bna men\u0161\u00edm p\u00edsmem v rohu str\u00e1nky, aby nebyla p\u0159\u00edli\u0161 n\u00e1padn\u00e1.Ot\u00e1zkou v\u0161ak m\u016f\u017ee b\u00fdt, zda se s rozvojem internetu tento zp\u016fsob propagace je\u0161t\u011b vyplat\u00ed. Koneckonc\u016f, za uve\u0159ejn\u011bn\u00ed reklamy v \u010dasopise si mus\u00ed firmy zaplatit. A prodej tiskovin st\u00e1le kles\u00e1. Zd\u00e1lo by se tedy, \u017ee by se m\u011bly snahy firem p\u0159esunout jinam.Av\u0161ak zde mus\u00edme uv\u00e1\u017eit c\u00edlovou skupinu. Jak u\u017e bylo \u0159e\u010deno, obvykle jsou to lid\u00e9 s ni\u017e\u0161\u00edm vzd\u011bl\u00e1n\u00edm. Takov\u00ed b\u00fdvaj\u00ed konzervativn\u00ed a sv\u00e9 tiskoviny \u010dtou d\u00e1le. Tak\u017ee co se t\u00fd\u010de c\u00edlov\u00e9 skupiny, jej\u00ed po\u010det se nezm\u011bnil. Zd\u00e1 se tedy, \u017ee se t\u011bchto \u010dl\u00e1nk\u016f je\u0161t\u011b nezbav\u00edme.                                                                                                                                                                                                                                                                                                                                                                                                  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